Sabrina was my manager for nearly two years while she was VP of Marketing at Shift, and what stood out immediately was how genuinely passionate she is about marketing. She clearly loves the work. It’s not just a job to her. She’s deeply invested in building strong marketing strategy and pushing for work that actually moves the company forward. You can tell she wants to see the company exceed its goals, and that mindset shows up in how she leads and executes.

During a product launch, the marketing team had to go through a major pivot under tight timelines. Sabrina acted quickly and confidently, making smart decisions and keeping things moving forward while guiding a team. She has a strong ability to break down complex problems, prioritize what matters, and adapt when things change. The situation could have easily gone off the rails, but she handled it in a way that felt controlled and intentional.

Sabrina brings a wealth of experience, and it’s obvious in her instincts and the quality of the work she produces. She sets a high bar and genuinely enjoys the process of getting there. Any company looking for a marketing leader who is both sharp and deeply committed to the craft would be lucky to have her.

~ Joanna, Marketing and Content Specialist

I had the opportunity to work closely with Sabrina during her time as VP of Marketing at Shift. She is an exceptionally strong marketing leader with a rare mix of creativity and execution. She has a sharp instinct for big ideas — whether around brand, positioning, or campaigns — and, more importantly, the ability to turn those ideas into clear plans and real outcomes.

During her time at Shift, Sabrina led and shipped multiple successful campaigns that helped move the business forward and sharpen how we showed up in the market. She consistently pushed the team to think more boldly while also grounding ideas in strategy, data, and measurable impact. Watching her take concepts from early brainstorming all the way through launch and iteration was one of the most valuable learning experiences for me.

I learned a great deal from Sabrina’s approach to marketing — particularly how she connects storytelling, creativity, and execution under real constraints. She sets a high bar and challenges those around her to raise the quality of their thinking and output. I’m grateful for what I learned from working with her and would recommend her to any organization looking for a marketing leader who can turn vision into action.

Taylor, Brand and Community Manager

I loved working for Sabrina. She’s the kind of leader who makes things feel clearer and calmer the minute she’s in the conversation. She can take a complicated problem, distill it down to what actually matters, and make a decision with confidence.

Sabrina builds trust quickly, brings people along without forcing it, and has a way of diffusing challenging situations without anyone feeling dismissed. She’s thoughtful, data-driven, creative, and always has strong ideas - but she’s equally good at listening and making space for other perspectives.

Sabrina was genuinely inspiring to work for. She’s deeply strategic and always thinking a few steps ahead, but she never loses sight of the people doing the work. I learned a lot from her leadership style: the clarity, empathy, and the way she helped teams do great work without burning out.

I feel lucky to have worked with her, and I hope we get the chance to work together again someday.

Alana, Senior Marketing Manager

Sabrina brings an exceptional combination of pace, reliability, and pride to everything she does. She shows up with energy and momentum—never rushed, but always moving work forward and getting things done. That quality is embedded in her work ethic and leadership style, and it makes a real difference in a fast-moving organization.

What I value most is her reliability. When Sabrina takes something on, I know it will be handled thoughtfully and delivered. As a CEO, that level of trust—knowing ‘Sabrina’s got this’ in countless scenarios—is invaluable.

Beyond marketing leadership, Sabrina has been a trusted partner and sounding board on initiatives that span the entire company, including values, purpose, and community impact. She cares deeply about doing the work well and making it meaningful, and it shows in the quality and impact of everything she and her team touch.

Neil, CEO

Sabrina Banadyga is passionate about brand, personable with people, persistent with details and an absolute pleasure to work with. In the time that I have know Sabrina I have seen her grow both personally and professionally. In an industry filled with "experts" it is refreshing to work with someone who takes what she does very seriously and brings the experience to back it up.

I would recommend Sabrina to any organization looking to add a little spice to their marketing efforts.

Tyler, CEO

I was fortunate to work with Sabrina in two distinct roles - as the president of a non profit board and as a member of the marketing team at Poynt.

Sabrina was able to synthesize the company's vision, assess what was required from a marketing perspective, make a recommendation and subsequently work with the appropriate teams to execute the vision. She took criticism as it was meant - to strengthen the final product to ensure the best possible outcomes for the company. In an environment that was often stressful due to the fast pace, Sabrina held her own and successfully interacted with her peers and across teams to accomplish her projects.

Margaret, SVP Marketing